AVAILABLE INFORMATION TECHNOLOGIES CAN GROUND AND POWER TWITTER REVENUES, ASSET VALUES AND SERVICE OFFERINGS
Available information technologies can power the participatory functionalities Elon Musk foresees for Twitter.
Musk is exact in an initial, April 25th tweet following its acquisition. “Twitter is the digital town square…I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust…Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it.”
Available information technologies animate logarithmic individual, enterprise, and institution Twitter participation.
Heretofore, the business model has been all about vending user experience data and meta data; e.g., “Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. Use this data to optimize your future Twitter campaigns and get better results.”
Jack Dorsey got it that Twitter would flourish by establishing the dominant instant messaging market position to exploit the behavioral surplus of its participants.
In this way, Twitter embodies surveillance capitalism. In a consequential, ably argued essay, published in connection with The Age of Surveillance Capitalism (2019), Harvard Business School professor and scholar Shoshana Zuboff contended that Internet incumbents enforce an environment of “digital dispossession,” impelling individuals, enterprises, and institutions to surrender “decision rights” over their privacy. “Surveillance capitalism originates in this act of digital dispossession, operationalized in the rendition of human experience as behavioral data,” she found.
Surveillance capitalists flourish by selling the “behavioral surplus” of individual, enterprise and institution data and metadata “in new behavioral futures markets in which users are neither buyers nor sellers nor products. Instead, users are the human natural source of free raw material that feeds a new kind of manufacturing process designed to fabricate prediction products. These products are calculations that predict what individuals and groups will do now, soon, and later,” Zuboff argued.
Note well: the products express inflation: they masquerade the future based on approximations of the past. In the most elemental sense, they are history, the past, predicting to define present and future.
Now, with Musk’s ownership, Twitter can innovate participatory, rather than extractive, capital accumulation. Tesla batteries already do so for distributed, renewable energy generation.
Revenues and asset values will soar if it does.
By deploying available information technologies, Twitter can enable participants to generate wealth at no marginal cost. Any individual, enterprise or institution can access permissioned data – that is data and meta data for which another individual, enterprise or institution authorizes access and acceptance – from multiple sources. Individuals, enterprises, and institutions can jointly and individually benefit from information symmetries for each’s and all’s rational calculations.
These efficacies and efficiencies integrate block chains, NFTs, bitcoins and stablecoins with Twitter instant messaging as well.
 Soshana Zuboff, “Surveillance Capitalism and the Challenge of Collective Action,” New Labor Forum, January, 2019.
 See endnote 1